Why WillyMocs?

Since the days of the frontiersman, the rugged natural beauty of fine leather handsewn moccasins has had a timeless appeal. At WillyMoc, we believe that quality leather demands quality workmanship, so we bring you “the way of nature through the hand of man.”

A Dedicated, Old-School Shoemaker

The tradition of custom handsewn leather shoes and boots are sought after by people who know and remember the past...and want the best. The comfort and quality that a custom, handsewn shoe will give the wearer has timeless appeal and quality that no machine-stitched shoe could ever duplicate.

Since 1985 and the “end of an era” of shoemaking in the United States, the husband and wife team of Willy and Barb O’Neal has been carrying on the tradition of shoemaking—the balance of man and nature—with their business, WillyMoc.

Willy began making shoes back in 1959 with a prominent shoe company in Maine. Using his entrepreneurial skills, he created a business focused on people to whom comfort is a priority. Barb came on as a full-time shoemaker in 1993 after a 20-plus year nursing career.

Made in the USA with quality construction, excellence, and pride of craftsmanship, a pair of WillyMoc shoes is custom fit, hand lasted and handsewn.

It take years of dedicated skill to create a beautiful, handsewn shoe that is both functional and unique, yet is incredibly comfortable. Willy is one of the few keeping the high art of shoemaking alive, striving to preserve the craft he learned more than 50 years ago.

Over the years, our customers have recommended WillyMocs to their family and friends, and we like to think they purchase not only for comfort and fit, but to preserve a part of the vanishing past.

Shoes Built Like You Want ’Em

Our custom assembly process allows for the choice of style, colors, sole type, and leather types—leathers that include the always beautiful and interesting exotics like ostrich and crocodile. The leathers we use are the best quality leathers available, each specifically selected. Willy has a well-practiced ability to read the leather as he builds the customer’s shoe a stitch at a time around the shoe last (a last is a model set-up to match the customer’s foot).

All orders and measurements are kept on file to make sure each customer is provided exceptional and individualized service for years to come.

The WillyMoc Comfort Fit

The real joy of owning a pair of hand-made WillyMocs is the careful, custom fit. The handsewn beauty and enduring quality just sweeten the ownership experience. If you long to walk life’s countless miles in pillowy comfort and glove-fitting style, you belong in a pair of Willy O'Neal’s hand-crafted shoes. And for those with feet or back problems, on-your-feet comfort is a true blessing—you’ll find that in a pair of WillyMocs.

How do we do it? Savvy (and dedicated craftsmanship).

For example, we have come to understand through research and experience that the arch of the foot is not in the same location on both feet. For most people, feet vary in size up to one-half size between right and left foot. Therefore, we construct your shoes with the arch in the proper location for each foot, resulting in amazing comfort while preventing future foot problems.

Our WillyMoc fit system allows your feet to make their own footbed in the orthotic material that is between the layers of leather. This material conforms to your foot structure, yet doesn’t break down over time. We can also add arch systems to provide additional support and lessen fatigue in your legs and feet.

There is something you must understand about shoes and feet: something’s got to give. Either the shoe fits properly with no breaking in period and will deliver lasting support and protection—or the foot will break down to the shoe, damaging your feet, and that’s not a good thing.

It’s no wonder our customers love their WillyMocs. They shower us with words of sincere gratitude, amazed comfort, and pure delight. You’ll find some of them on the site, but we can sum it all up for you in two words: oooh, ahhh...

Easy Break-In

Were you to sit and talk shop with custom shoe-maker Willy O’Neal, you’d soon learn this fundamental truth: when shoes meet feet, something’s got to give. Either the shoe breaks in to your foot or your foot breaks down to the unyeilding tyranny of a stiff, ill-fit, ungiving shoe.

WillyMocs: the Perfect Mating of Shoes to Feet

Studies by prominent orthopedists (such as Lynn Staheli and Paul Brand) confirm what most kids know instictively—that going barefoot is good for you. Good for you, yes, but not typically an option, especially for adults. Beyond the fact that going barefoot is not acceptable in the workplace, shoes provide protection for feet. That’s why you belong in a pair of Willy O’Neal’s shoes. A WillyMoc shoe is exactingly built to deliver durable protection for the foot while allowing as much natural function and feedback as possible.

Why are a pair of WillyMocs easy to break in and wear? Each shoe is built to fit your foot precisely. The shoe leathers we select for your shoes are not only beautiful and durable, but naturally supple and pliable. And our clean, easy-to-wear shoe designs do not sacrifice function and performance on the alter of high-fashion and raging style.

Contact us to request a measurement kit and you’re on your way to owning a pair of shoes that look new, but feel like you’ve been wearing them for years.

The Perfect Shoe, a Stitch at a Time.

It all begins with the careful measurements you supply when you return our measurement kit. These measurements and careful tracings, including arches and widths, guide us to the perfect fit...for each foot. We talk about the delicious comfort of a custom fit above, but know that such customization comes only from a shoe that is expertly cut and assembled, then tightly hand-sewn around a last (shoemaker’s model) tuned to your foot shape.

The hand craftman’s responsibility is to produce footwear that surpasses the quality of mass-produced footwear. The hand craftsman must perform as a custom footwear maker, exercising meticulous care, stitch by stitch, to produce a quality moccasin that combines classic styling with a custom fit and all-day comfort that no machine can duplicate.

Handsewing is not the easiest way to make a pair of shoes, but we feel it is the very best. We know you will enjoy your pair of custom WillyMocs.

GET YOURS. We will guide you through the process and send you the measurement kit when you’re ready to order. Read more about how it works and then get on over to the order page to begin the process.


Willy & Barb O’Neal
P.O. Box 1434,
Green Valley, Arizona 85622

Willy O'Neal sewing shoes